Tools / CPM calculator
CPM calculatorTwo modes: project revenue from impressions and CPM, or back out the effective CPM from a spend line. Runs entirely in your browser.
Revenue equals impressions divided by one thousand, times the CPM. Effective CPM is spend divided by impressions, times one thousand.
Everything else in programmatic pricing is a variation on these two lines: floors, premiums and deal rates all resolve back to them.
| Reference points | Indicative band |
|---|---|
| Popup | $1.50-4.80 |
| Native Content | $12.00-30.00 |
| Outstream Video | $8.50-18.00 |
| Instream Video | $10.00-24.00 |
| Video Banner | $6.00-14.00 |
| Inread | $7.50-16.00 |
| Masthead | $15.00-40.00 |
| Site Skin | $20.00-50.00 |
Indicative network ranges. Your real clearing prices depend on placement, geo and season.
The audit models your actual placements and geos. Most partners see more than the calculator suggested.
