Become a partner
Platform

WireAds SSP: the auction engine.

One supply-side platform connecting your inventory to every demand source that matters.

The WireAds SSP wraps Google AdX, GAM MCM, Prebid partners, oRTB exchanges and Direct Deals into a single unified auction. One integration, five demand engines, one clearing price per impression.

Capabilities

Six things WireAds SSP does well.

Unified auction

All five demand engines bid on every impression in one first-price auction.

AdX via MCM

Full exchange demand with delegated inventory management and policy cover.

Managed GAM

Your Ad Manager restructured for yield and maintained monthly.

Prebid wrapper

Managed header bidding with tuned timeouts and full analytics.

oRTB exchange

Server-side OpenRTB pipes into vetted global demand.

Direct Deals

Negotiated lines executed programmatically, settled like everything else.

In action

The WireAds SSP live view.

REQUEST Bid requestimp, banner 728x90, US, floor $2.00 T+0 ms
BID Bid responseDSP A bids $4.10 T+48 ms
BID Bid responseDSP B bids $3.75 T+61 ms
BID Bid responseDSP C bids $4.44 T+87 ms
REQUEST Auction decisionHighest CPM serves, clearing price logged T+94 ms
STEP 1

Audit

We review your sites and traffic, then model the upside.

STEP 2

Integration

Configured and tested by our engineers, usually within days.

STEP 3

Operation

Continuous tuning by the yield team, visible in your dashboard.

STEP 4

Settlement

Consolidated payout on Net 30 terms, every month.

FAQ

Asked about WireAds SSP.

They come as one system: the value is in the competition between them.

Most partners are live within days of the audit.

The standard CPM partnership: we earn a share of revenue, you never pay a fee.

Always. No exclusivity, your inventory remains yours.

Turn on WireAds SSP. Feel it in the CPMs.

Send your sites and traffic profile. The proposal, with numbers, arrives within two business days.