Become a partner
Publisher solution

OpenRTB made machine-speed demand.

Direct OpenRTB 2.x pipes into vetted global demand. OpenRTB connects your inventory straight into demand-side platforms worldwide. We maintain the endpoints, the quality filters and the server-side decisioning that keeps it fast.

Start with OpenRTB See how it works

OpenRTB runs on the WireAds wire.

< 100 ms
round trip decisioning
5
continents of demand
24/7
operations cover
In the wire

Where openrtb sits.

T+0 MS

Request enters the wire

Your inventory fires openrtb signals into the unified auction.

T+60 MS

OpenRTB does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What openrtb looks like.

REQUEST Bid requestimp, banner 728x90, US, floor $2.00 T+0 ms
BID Bid responseDSP A bids $4.10 T+48 ms
BID Bid responseDSP B bids $3.75 T+61 ms
BID Bid responseDSP C bids $4.44 T+87 ms
REQUEST Auction decisionHighest CPM serves, clearing price logged T+94 ms
Effort split

Who does what.

WireAds does

  • Endpoint configuration
  • Demand vetting and quality
  • Server-side infrastructure
  • QPS scaling

You do

  • Nothing beyond the standard tag
Commercials

The terms, as always.

CPM-based

Every openrtb impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from openrtb settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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FAQ

OpenRTB, questioned.

The open protocol that lets machines buy your impressions in real time.

Yes, through our pooled endpoints, which is exactly why scale stops mattering at 500K pageviews.

Wire in openrtb. Keep publishing.

Send your properties and traffic profile. The openrtb proposal lands within two business days.

Become a partner Book a demo