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Platform

Brand Safety: clean inventory.

Vetted sites, screened demand, protected pages on both sides of the auction.

Brand safety at WireAds starts before entry: every site is reviewed and every page re-scanned on a schedule. Demand is vetted the same way, so neither side ever meets the other on a bad page.

Capabilities

Six things Brand Safety does well.

Site vetting

Manual review before any site enters the network.

Scheduled re-scans

Pages re-checked continuously, not once at signup.

Category controls

Publishers block categories; buyers exclude them.

Demand screening

Creative quality and policy compliance enforced.

Policy cover

AdX policy handled inside the partnership.

MFA filter

Made-for-advertising pages are kept out of the network.

In action

The Brand Safety live view.

News
Sports
Finance
Entertainment
Downloads
Lifestyle
Gaming
Guides

Every site is scanned before it enters the network and re-scanned on a schedule. Non-compliant pages never see demand.

STEP 1

Audit

We review your sites and traffic, then model the upside.

STEP 2

Integration

Configured and tested by our engineers, usually within days.

STEP 3

Operation

Continuous tuning by the yield team, visible in your dashboard.

STEP 4

Settlement

Consolidated payout on Net 30 terms, every month.

FAQ

Asked about Brand Safety.

Thin or copied content, policy-risk categories, misleading layouts, non-compliant placements.

Yes, app and site level transparency is standard in reporting.

Turn on Brand Safety. Feel it in the CPMs.

Send your sites and traffic profile. The proposal, with numbers, arrives within two business days.