Negotiated directly with an advertiser, executed automatically.
A Direct Deal is a one-to-one agreement between you and an advertiser: negotiated price, negotiated volume, executed through the programmatic pipeline with zero paperwork. You keep full floor control and the clearing price is logged like every other impression.
| Attribute | Value |
|---|---|
| Pricing | Negotiated, fixed or floor+premium · Logged per impression |
| Volume | Agreed between publisher and advertiser |
| Access | One advertiser, one publisher |
| Priority | Sits above open auction |
| Paperwork | None: terms encoded in the deal |
| Deal type | Pricing | Volume | Priority |
|---|---|---|---|
| Direct ← | Negotiated, fixed or floor+premium | Agreed between publisher and advertiser | Sits above open auction |
| Preferred | Fixed CPM, pre-negotiated | None guaranteed, take-it-or-leave-it | Above open, below guaranteed |
| PG | Fixed CPM | Committed both ways | Highest of the programmatic lines |
| PMP | Auction among invited buyers, floor set by you | Whatever the auction clears | Above open auction |
| RTB | First-price auction, market clearing | All eligible impressions | The foundation layer |
The terms are negotiated the same way, but execution, delivery and reporting are fully programmatic: no insertion orders, no manual reconciliation.
Yes. Our partnerships team brokers deals for sites in the network; you approve the terms.
Premium placements: mastheads, skins, native content and instream video are the classic Direct Deal buys.
Under-delivery terms are part of the deal, and we manage make-goods for you.
Our partnerships team brokers and operates deal lines for publishers across the network. Terms in days, settled Net 30.
