Become a partner
Publisher solution

Prebid made open-source, managed.

The most popular header bidding wrapper, run by people who tune it daily. Prebid.js is the industry-standard wrapper. We operate it for you: version upgrades, adapter curation, price bucketing and the analytics that show exactly what each partner pays.

Prebid runs on the WireAds wire.

Weekly
config review cadence
100%
open-source stack
0
lock-in
In the wire

Where prebid sits.

T+0 MS

Request enters the wire

Your inventory fires prebid signals into the unified auction.

T+60 MS

Prebid does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What prebid looks like.

SSP One 112 ms SSP Two 154 ms SSP Three 198 ms SSP Four 291 ms SSP Five 340 ms (timeout risk)

Managed timeouts keep slow bidders from costing you revenue. Illustrative latencies.

Effort split

Who does what.

WireAds does

  • Prebid build and hosting
  • Adapter curation
  • Version upgrades
  • Configuration reviews

You do

  • One tag in your head
  • Quarterly review call
Commercials

The terms, as always.

CPM-based

Every prebid impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from prebid settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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30PAY
FAQ

Prebid, questioned.

Usually yes. We audit it, fix what is broken and take over the maintenance.

Timeouts, buckets and adapter choices move revenue by double digits. Someone has to own them daily.

Wire in prebid. Keep publishing.

Send your properties and traffic profile. The prebid proposal lands within two business days.