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Ad formats

28 formats. One wire.

Every format below runs through the same unified auction: AdX, GAM MCM, Prebid, oRTB and Direct Deals bidding on every impression. Try the demos, then read the specs.

Live demos

Switch it, watch it.

your-site.com
Standard banners that still print moneyServed via the WireAds unified auctionLearn more
$5.18 CPMWIN
your-site.com
VIEWABLE1080p
✕
9:41LTE
Publisher story headlineyour-site.com
Another article cardyour-site.com
9:41LTE
Anchors that lift RPM without hurting UXServed via the WireAds unified auctionLearn more
$5.18 CPMWIN
On desktop

The leaderboard that started it all.

Desktop display still carries Tier 1 budgets. Leaderboards, billboards and medium rectangles clear at $2.40-8.20 indicative CPMs across the network.

Leaderboard specs
your-site.com
Standard slots, premium demandServed via the WireAds unified auctionLearn more
$5.18 CPMWIN
On mobile

Anchors and interstitials, capped and polite.

Sticky anchors hold 75-90% viewability through the session. Interstitials take over only at natural transitions, with countdowns and close buttons built in.

Interstitial specs
9:41LTE
Publisher story headlineyour-site.com
Another article cardyour-site.com
High impact

The takeover tier.

Mastheads, skins and overlays: sold almost entirely through Direct Deals at the top of the market.

Interstitial

Full-screen units at natural transition points.

Explore →

In-Page Push

Notification-style units, no subscription needed.

Explore →

Popup

Pop-unders with policy-safe delivery.

Explore →
The index

All 28, sorted.

Display Leaderboard The 728x90 workhorse at the top of every page. Display Medium Rectangle The 300x250: small footprint, serious revenue. Display Skyscraper 160x600 sidebars that monetize scroll depth. Display Wide Skyscraper 300x600: the sidebar that behaves like a takeover. Display Sticky Ads Anchors that lift RPM without ruining UX. High-impact Interstitial Full-screen units at natural transition points. High-impact In-Page Push Notification-style units, no subscription needed. High-impact Popup Pop-unders with policy-safe delivery. High-impact Overlay Attention without the takeover. High-impact Floating Ads Units that travel with the reader. Display In-View Ads You only get billed when it is actually seen. Rich-media Expandable Starts small. Opens big. On user intent. Rich-media Rich Media Interactive formats that earn premium CPMs. Native Carousel Ads Multiple products, one swipeable unit. Native In-Feed Native Sponsored cards inside your own feed. Native Native Content Sponsored articles placed on your site. Video Outstream Video Video revenue without a video site. Video Instream Video Pre-roll and mid-roll for your own content. Video Video Banner Video inside a standard banner slot. Video Programmatic Video Every video impression, auctioned. Video Rewarded Video Users choose the ad, everyone wins. Video Inread Video between paragraphs, not over them. Video Balloon Video Video that shrinks as you scroll. High-impact Masthead The homepage takeover, reserved. High-impact Site Skin Your whole page becomes the ad. High-impact Background Ads Ambient creative around the layout. Display Ad Search Monetize your on-site search pages. CTV CTV Ads Living-room inventory, programmatic pipes.
Standards

Quality is not optional.

Viewability-first

Every unit is placed and measured against IAB viewability thresholds. Unseen impressions earn nothing.

Core Web Vitals safe

Space reserved, async loading, lazy units below the fold. Layout stays still.

Vetted on both sides

Sites screened before entry, demand screened at bid. Bad actors never meet.

Pick your formats. We bring the bids.

The placement model for your pages, with projected CPM bands per format, lands within two business days.

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