Ad formats / Video
Video that shrinks as you scroll. Balloon video plays full-width in view, then shrinks to a corner player as the reader scrolls on. Attention-preserving and policy-friendly.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | Responsive -> corner player |
| Viewability | Continuous while shrunk |
| Latency budget | Lazy-loaded |
| Best for | Long articles where the reader keeps scrolling |
| Devices | Desktop and mobile |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every balloon video impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model balloon video on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
It docks into a reserved corner and is closable with one tap.
Brand video buyers who want sustained attention through long scrolls.
A placement model for your pages, with a projected CPM band, arrives within two business days.
