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Ad formats / Video

Outstream Video, on the wire.

Video revenue without a video site. Outstream units render inside your article and play only when in view, with sound off until tapped. It unlocks video budgets for text-first publishers.

your-site.com
VIEWABLE1080p
✕
9:41LTE
VIEWABLE1080p
✕
$8.50-18.00
indicative CPM band
100%
in-view playback
0
content required
Where it fires

Placement pattern.

SITE HEADER CONTENT SIDEBAR Outstream Video fires here

Schematic placement. Exact positions are modeled per template during onboarding.

Spec sheet

Outstream Video, on the record.

SizesResponsive 16:9 player
ViewabilityPlayback only in view
Latency budgetPlayer lazy-loads below fold
Best forText-first publishers who want video CPMs
DevicesDesktop and mobile
Price basisCPM at auction clearing prices; reserve via Direct Deals

Performance figures are indicative network ranges and vary by market, season and placement.

WireAds advantage

Why it clears higher here.

Unified auction

AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every outstream video impression.

Direct Deals

Reserve this exact placement with a negotiated line whenever it beats the open market.

Modeled placement

Density and position chosen from your actual templates, not a checklist.

Setup

Three steps to live.

STEP 1

Yield audit

We model outstream video on your templates and project the CPM band.

STEP 2

Placement map

Exact positions and density agreed with your team, user-experience first.

STEP 3

Go live

The auction runs, your dashboard streams, and the wire does the rest.

FAQ

Outstream Video, questioned.

No. Demand supplies the creative. The unit simply plays when a reader reaches it.

No. Sound starts muted and only plays after a user tap.

The player lazy-loads when scrolled near, so initial page speed is untouched.

Related formats

Also on the wire.

Run outstream video where the whole market bids.

A placement model for your pages, with a projected CPM band, arrives within two business days.