Yield, payments and programmatic mechanics, written by the team that runs them. No thought leadership, just the machinery.
A high quoted CPM means nothing until you account for revenue share, fill rate, payment te...
2026-07-06 · 9 min
AdSense shares 68% of display revenue and runs a single demand source, while AdX demand cl...
2026-06-10 · 9 min
Google AdX has run a unified first-price auction since 2019, meaning the winning buyer pay...
2026-05-07 · 8 min
This guide breaks the SSP decision into eight evaluation dimensions, from demand compositi...
2026-02-08 · 11 min
Every extra SSP adds a revenue share, a cookie sync loss, and a fragmented auction. Here i...
2026-01-25 · 9 min
Buyers now prune the reseller chains between their DSPs and your inventory, and publishers...
2026-01-12 · 9 min
Google MCM partners differ in delegation type, revenue share transparency, and how much co...
2025-11-05 · 9 min
Most header bidding revenue leaks come from setup errors, not weak demand: here are five P...
2025-09-29 · 8 min
Ten demand tests, from Prebid hygiene to sellers.json transparency, that separate a real S...
2025-08-21 · 12 min
A practical teardown of ad slot placement, sizing, density and viewability, showing how ea...
2025-08-11 · 12 min
OpenRTB 2.6 replaced numeric video placement codes with named types, added ad pod fields, ...
2025-07-14 · 10 min
Every impression your site serves triggers a structured data exchange governed by OpenRTB,...
2025-06-26 · 10 min
Seven field-tested Google Ad Manager configurations, from unified pricing rules to first-p...
2025-03-19 · 11 min
Google AdX pricing rules set the floors that decide which bids win your impressions, and m...
2024-12-09 · 10 min
A failed Prebid auction leaves no error banner on the page, so publishers need a repeatabl...
2024-11-21 · 10 min
A single IVT clawback can erase a month of earnings, and it lands after the fact, when the...
2024-10-31 · 10 min
This checklist walks you through a complete Google Ad Manager audit, covering inventory st...
2024-04-26 · 11 min
Client-side header bidding caps out around a dozen bidders before latency bites, while ser...
2024-01-24 · 10 min
Google Multiple Customer Management lets a certified parent account manage inventory for s...
2024-01-17 · 9 min
SSPs sell impressions through open auctions while ad networks buy and resell them at a fix...
2023-12-22 · 10 min
Prebid timeouts above 1500 ms rarely add meaningful revenue but reliably add latency. This...
2023-12-22 · 9 min
GAM key-values carry your inventory's context into every ad request, and disciplined schem...
2023-12-04 · 10 min
Low fill rates in Google Ad Exchange usually trace back to five fixable causes: line item ...
2023-11-25 · 9 min
SSPs typically drop 20 to 60 percent of bid requests before buyers see them, and when the ...
2023-10-23 · 8 min
Stacking ten ad networks rarely raises revenue proportionally: header bidding latency, res...
2023-09-16 · 10 min
Fill rate optimization depends on demand depth, bid density, timeout configuration and flo...
2023-09-09 · 10 min
The MCM revenue share applies to net GAM revenue after fees, it cannot change mid-agreemen...
2023-09-04 · 9 min
Bid caching stores OpenRTB bid responses and reuses them in later auctions, lifting fill r...
2023-08-19 · 8 min
Third-party cookie coverage on bid requests is shrinking toward a minority of impressions,...
2023-08-16 · 9 min
Prebid runs video through the same auction as display, but delivery changes: the winning b...
2023-07-17 · 9 min
Manage Account gives one partner edit access inside your Ad Manager account; Manage Invent...
2023-06-24 · 11 min
Prebid.js offers open-source control across 300+ demand sources while Amazon TAM trades tr...
2023-05-25 · 10 min
Unified pricing rules set one consistent floor across Ad Exchange and third-party demand i...
2023-05-18 · 10 min
Q4 typically concentrates 30 to 40 percent of annual programmatic revenue, and September a...
2023-05-12 · 11 min
Adding Prebid adapters raises bid density until latency, duplicate demand and auction time...
2023-03-04 · 8 min
Yield groups let AdX, Open Bidding partners and mediation demand compete in one unified au...
2023-01-11 · 10 min
First-price auctions turned price floors into the highest-leverage control in header biddi...
2023-01-06 · 9 min
SSPs have moved from simple ad network intermediaries to full demand aggregation stacks, a...
2022-10-29 · 8 min
Every impression you sell leaves your site as an OpenRTB payload, and buyers price it on i...
2022-10-09 · 11 min
Native and outstream video pull budgets that banners never see, and a staged rollout lets ...
2022-09-18 · 10 min
Direct deals and open market SSP demand compete for the same impressions, so publishers ne...
2022-07-21 · 10 min
Adding a bidder to Prebid.js takes minutes, but proving it earns its slot takes a discipli...
2022-07-21 · 9 min
Ads.txt, app-ads.txt, sellers.json and the SupplyChain object let buyers verify who actual...
2022-07-08 · 10 min
Manage Inventory keeps your Ad Manager account in your hands while opening Ad Exchange dem...
2022-05-13 · 8 minMonthly CPM trends and monetization tactics for publishers. No spam, one email a month.
Everything on this blog is machinery we operate for 1,500+ websites. Put it to work on yours.
