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Ad formats / Native

In-Feed Native, on the wire.

Sponsored cards inside your own feed. In-feed native matches the look of your content stream, labeled clearly as sponsored. Because it respects the reading flow, engagement and CPMs are both strong.

your-site.com
Publisher story headlineyour-site.com
Another article cardyour-site.com
9:41LTE
Publisher story headlineyour-site.com
Another article cardyour-site.com
62-78%
typical viewability
$3.10-8.20
indicative CPM band
Matches
your feed styling
Where it fires

Placement pattern.

SITE HEADER CONTENT SIDEBAR In-Feed Native fires here

Schematic placement. Exact positions are modeled per template during onboarding.

Spec sheet

In-Feed Native, on the record.

SizesResponsive card
ViewabilityTypically 62-78%
Latency budget< 120 ms added decisioning
Best forBlogs, news and any site with a content feed
DevicesDesktop and mobile
Price basisCPM at auction clearing prices; reserve via Direct Deals

Performance figures are indicative network ranges and vary by market, season and placement.

WireAds advantage

Why it clears higher here.

Unified auction

AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every in-feed native impression.

Direct Deals

Reserve this exact placement with a negotiated line whenever it beats the open market.

Modeled placement

Density and position chosen from your actual templates, not a checklist.

Setup

Three steps to live.

STEP 1

Yield audit

We model in-feed native on your templates and project the CPM band.

STEP 2

Placement map

Exact positions and density agreed with your team, user-experience first.

STEP 3

Go live

The auction runs, your dashboard streams, and the wire does the rest.

FAQ

In-Feed Native, questioned.

Always. Units are clearly marked Sponsored per policy and law.

The card inherits your typography and colors so it reads as part of the feed.

Yes, labeled native is a standard, policy-compliant format.

Related formats

Also on the wire.

Run in-feed native where the whole market bids.

A placement model for your pages, with a projected CPM band, arrives within two business days.