Ad formats / Rich-media
Starts small. Opens big. On user intent. Expandable banners run at standard size and open to a larger canvas on hover or tap. More canvas means more message, and higher CPMs.
Hover or focus the unit to expand it.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | 728x90 -> 728x270 ยท 300x250 -> 600x400 |
| Viewability | Typically 60-75% collapsed |
| Latency budget | < 150 ms added decisioning |
| Best for | Brand campaigns on premium desktop placements |
| Devices | Desktop |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every expandable impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model expandable on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
No. The expanded canvas overlays the page and snaps back on exit.
Brand and performance buyers with rich creative; Direct Deals frequently use them.
A placement model for your pages, with a projected CPM band, arrives within two business days.
