Ad formats / Rich-media
Interactive formats that earn premium CPMs. Rich media covers interactive and animated units: games, polls, shoppable canvases. They trade a little weight for a lot of attention, and attention prices well.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | Custom canvases ยท Standard slots |
| Viewability | Typically 62-78% |
| Latency budget | Weight-capped at 150 KB |
| Best for | Entertainment and lifestyle sites with engaged audiences |
| Devices | Desktop and mobile |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every rich media impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model rich media on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
We weight-cap and lazy-load rich units so CWV stays green.
Yes, per placement and per share of impressions.
A placement model for your pages, with a projected CPM band, arrives within two business days.
