Ad formats / Display
The 728x90 workhorse at the top of every page. Leaderboards sit above the fold on desktop pages and pick up the first glance of every visitor. Inside the WireAds unified auction they compete against AdX, Prebid partners, oRTB demand and Direct Deals, so the slot always clears at the strongest CPM.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | 728x90 · 970x90 · 970x250 (billboard) |
| Viewability | Typically 55-65% on editorial layouts |
| Latency budget | < 120 ms added decisioning |
| Best for | Content sites, news, blogs and documentation with desktop traffic |
| Devices | Desktop |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every leaderboard impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model leaderboard on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
No. The unit waits for the auction to finish in under 120 ms and loads asynchronously after your content.
Yes, and most partners do. We cap combinations so density stays user-safe and Core Web Vitals hold.
AdX, GAM MCM, Prebid partners, oRTB exchanges and your Direct Deal lines, all in one first-price auction.
A placement model for your pages, with a projected CPM band, arrives within two business days.
