Ad formats / Display
160x600 sidebars that monetize scroll depth. Skyscrapers live in the sidebar and stay visible while readers scroll long articles. Pair them with a sticky behavior and they become one of the highest-viewability slots on the page.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | 160x600 ยท 300x600 (half page) |
| Viewability | Typically 58-70% with sticky behavior |
| Latency budget | < 120 ms added decisioning |
| Best for | Long-form articles, forums and documentation |
| Devices | Desktop |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every skyscraper impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model skyscraper on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
We usually run 300x600 where the layout allows: it is the same slot with more demand eligible.
No. The unit is desktop-only and collapses gracefully below the breakpoint.
A placement model for your pages, with a projected CPM band, arrives within two business days.
