Ad formats / Display
The 300x250: small footprint, serious revenue. Medium rectangles fit inside content, sidebars and between paragraphs. Their viewability is among the best of any standard size, which is why Tier 1 buyers bid aggressively on them.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | 300x250 ยท 336x280 |
| Viewability | Typically 60-72% |
| Latency budget | < 120 ms added decisioning |
| Best for | In-article placements and sidebars on any content site |
| Devices | Desktop and mobile |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every medium rectangle impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model medium rectangle on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
One in-content plus one sidebar is the sweet spot on most layouts. We model density per template during onboarding.
Yes. The 300x250 adapts cleanly to mobile widths and mobile CPMs are frequently higher than desktop.
Yes. Direct lines can be scoped by format, placement and geography.
A placement model for your pages, with a projected CPM band, arrives within two business days.
