Ad formats / High-impact
The homepage takeover, reserved. Mastheads are premium homepage takeovers sold almost exclusively through Direct Deals and guaranteed lines. One slot, top-of-market pricing.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | 970x250 ยท Responsive hero |
| Viewability | Above the fold by definition |
| Latency budget | Preloaded for sponsors |
| Best for | Homepages with significant daily unique traffic |
| Devices | Desktop |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every masthead impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model masthead on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
Usually it is reserved for Direct Deals and guaranteed lines; programmatic fills the fallback.
Meaningful homepage uniques; we will tell you honestly in the audit.
A placement model for your pages, with a projected CPM band, arrives within two business days.
