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Ad formats / High-impact

Interstitial, on the wire.

Full-screen units at natural transition points. Interstitials take over the screen between pages or on load, delivering unmatched attention. We run them with strict frequency caps and countdown timers so they stay inside policy and user-experience guidelines.

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Full-screen units at natural transition points.
Served via the WireAds unified auction
Learn more
~100%
viewability while shown
$4.00-9.60
indicative CPM band
1
per transition, capped
Where it fires

Placement pattern.

SITE HEADER Interstitial fires here

Schematic placement. Exact positions are modeled per template during onboarding.

Spec sheet

Interstitial, on the record.

SizesFull screen · Responsive
ViewabilityNear 100% while displayed
Latency budgetPreloaded, zero wait at render
Best forDownload sites, file converters and entertainment flows
DevicesMobile
Price basisCPM at auction clearing prices; reserve via Direct Deals

Performance figures are indicative network ranges and vary by market, season and placement.

WireAds advantage

Why it clears higher here.

Unified auction

AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every interstitial impression.

Direct Deals

Reserve this exact placement with a negotiated line whenever it beats the open market.

Modeled placement

Density and position chosen from your actual templates, not a checklist.

Setup

Three steps to live.

STEP 1

Yield audit

We model interstitial on your templates and project the CPM band.

STEP 2

Placement map

Exact positions and density agreed with your team, user-experience first.

STEP 3

Go live

The auction runs, your dashboard streams, and the wire does the rest.

FAQ

Interstitial, questioned.

We follow Google guidance: no intrusive interstitials on the first click from search results. Transition-based placements are safe.

We default to one per transition with a session cap, tuned during onboarding.

Both: programmatic demand renders responsively, and Direct Deals can run custom full-screen creative.

Related formats

Also on the wire.

Run interstitial where the whole market bids.

A placement model for your pages, with a projected CPM band, arrives within two business days.