Ad formats / High-impact
Ambient creative around the layout. Background ads fill the empty canvas around centered layouts with subtle sponsor branding. Zero interaction with content, pure adjacency value.
Content column untouched — the sponsor wraps the page.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | Full-bleed background |
| Viewability | Page-level presence |
| Latency budget | Deferred loading |
| Best for | Centered-layout sites: forums, tools, download portals |
| Devices | Desktop |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every background ads impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model background ads on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
Backgrounds need side gutters. The audit will tell you honestly if your layout supports them.
Only the gutter area clicks through; content links are untouched.
A placement model for your pages, with a projected CPM band, arrives within two business days.
