Ad formats / Video
Video between paragraphs, not over them. Inread placements sit between editorial paragraphs and play muted in view. A reader-friendly video format with strong CPMs and no content requirements.
Schematic placement. Exact positions are modeled per template during onboarding.
| Sizes | Responsive 16:9 |
| Viewability | In-view playback |
| Latency budget | Lazy-loaded |
| Best for | Long-form editorial with mid-article slots |
| Devices | Desktop and mobile |
| Price basis | CPM at auction clearing prices; reserve via Direct Deals |
Performance figures are indicative network ranges and vary by market, season and placement.
AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every inread impression.
Reserve this exact placement with a negotiated line whenever it beats the open market.
Density and position chosen from your actual templates, not a checklist.
We model inread on your templates and project the CPM band.
Exact positions and density agreed with your team, user-experience first.
The auction runs, your dashboard streams, and the wire does the rest.
Between paragraphs, never overlapping text. Placement is modeled during onboarding.
Nearly identical; inread usually refers to mid-article positions specifically.
A placement model for your pages, with a projected CPM band, arrives within two business days.
