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Ad formats / Display

In-View Ads, on the wire.

You only get billed when it is actually seen. In-view units trigger their auction and their billing on viewability thresholds, aligning publisher and buyer incentives. Buyers pay more for the certainty.

your-site.com
You only get billed when it is actually seen.Served via the WireAds unified auctionLearn more
$5.18 CPMWIN
9:41LTE
You only get billed when it is actually seen.Served via the WireAds unified auctionLearn more
$5.18 CPMWIN
>= 50%
viewability to bill
+15-30%
CPM vs standard (indicative)
IAB
standard thresholds
Where it fires

Placement pattern.

SITE HEADER CONTENT SIDEBAR In-View Ads fires here

Schematic placement. Exact positions are modeled per template during onboarding.

Spec sheet

In-View Ads, on the record.

Sizes300x250 · 728x90 · Responsive
ViewabilityBilling starts at >= 50% pixels, 1s
Latency budget< 120 ms added decisioning
Best forPremium sites where buyers pay for guaranteed attention
DevicesDesktop and mobile
Price basisCPM at auction clearing prices; reserve via Direct Deals

Performance figures are indicative network ranges and vary by market, season and placement.

WireAds advantage

Why it clears higher here.

Unified auction

AdX, GAM MCM, Prebid, oRTB and Direct Deals all bid on every in-view ads impression.

Direct Deals

Reserve this exact placement with a negotiated line whenever it beats the open market.

Modeled placement

Density and position chosen from your actual templates, not a checklist.

Setup

Three steps to live.

STEP 1

Yield audit

We model in-view ads on your templates and project the CPM band.

STEP 2

Placement map

Exact positions and density agreed with your team, user-experience first.

STEP 3

Go live

The auction runs, your dashboard streams, and the wire does the rest.

FAQ

In-View Ads, questioned.

It is not billed at the viewability rate. You lose nothing, the buyer simply does not pay for unseen impressions.

No. The wrapper handles measurement automatically.

Related formats

Also on the wire.

Run in-view ads where the whole market bids.

A placement model for your pages, with a projected CPM band, arrives within two business days.