Deal type

Preferred Deals, first lookly.

First look, fixed price, no commitment.

A preferred deal gives one advertiser a first look at your inventory at a fixed CPM before it reaches the open auction. The buyer can take it or leave it; you keep full control of the floor.

Set up a preferred deals

Mechanics

How preferred works.

For publishers

Fixed CPM above your open floor
No volume commitment from either side
Unsold impressions fall through to open auction
A safe first step into private deals

For advertisers

First look at premium inventory at a known price
No volume obligation
Deal-ID transparency in reporting

The spec

Preferred, on the record.

Attribute	Value
Pricing	Fixed CPM, pre-negotiated
Volume	None guaranteed, take-it-or-leave-it
Access	One advertiser, first look
Priority	Above open, below guaranteed
Paperwork	None

Compare

Against the other lines.

Deal type	Pricing	Volume	Priority
Direct	Negotiated, fixed or floor+premium	Agreed between publisher and advertiser	Sits above open auction
Preferred ←	Fixed CPM, pre-negotiated	None guaranteed, take-it-or-leave-it	Above open, below guaranteed
PG	Fixed CPM	Committed both ways	Highest of the programmatic lines
PMP	Auction among invited buyers, floor set by you	Whatever the auction clears	Above open auction
RTB	First-price auction, market clearing	All eligible impressions	The foundation layer

FAQ

Preferred, questioned.

Preferred fixes the price but not the volume; a Direct Deal can fix both.

They flow straight into the open auction. Nothing is wasted.

Run preferred deals on the wire. Start with a conversation.

Our partnerships team brokers and operates deal lines for publishers across the network. Terms in days, settled Net 30.

Talk to partnerships Advertiser view