Deal type

Private Marketplace (PMP), invitationly.

An invitation-only auction with your terms.

A PMP opens a private auction for selected buyers on inventory you define, with floors you set. Competition between invited buyers keeps the price honest, without exposing the slot to the open market.

Set up a private marketplace (pmp)

Mechanics

How pmp works.

For publishers

Competition among invited buyers lifts prices
Your floor and your buyer list
Ideal for premium placements and verticals
Fallback to open auction always intact

For advertisers

Less competition than the open market
Curated inventory with known quality
Deal-level transparency

The spec

PMP, on the record.

Attribute	Value
Pricing	Auction among invited buyers, floor set by you
Volume	Whatever the auction clears
Access	Invited buyer list
Priority	Above open auction
Paperwork	Deal IDs only

Compare

Against the other lines.

Deal type	Pricing	Volume	Priority
Direct	Negotiated, fixed or floor+premium	Agreed between publisher and advertiser	Sits above open auction
Preferred	Fixed CPM, pre-negotiated	None guaranteed, take-it-or-leave-it	Above open, below guaranteed
PG	Fixed CPM	Committed both ways	Highest of the programmatic lines
PMP ←	Auction among invited buyers, floor set by you	Whatever the auction clears	Above open auction
RTB	First-price auction, market clearing	All eligible impressions	The foundation layer

FAQ

PMP, questioned.

As few as one, as many as you approve. Competition helps price; scarcity protects exclusivity.

Premium placement matters more than raw volume for PMPs.

Run private marketplace (pmp) on the wire. Start with a conversation.

Our partnerships team brokers and operates deal lines for publishers across the network. Terms in days, settled Net 30.

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