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Deal type

Programmatic Guaranteed, fixedly.

Fixed price, fixed volume, zero paper.

Programmatic guaranteed is the automated version of a classic reservation: the buyer commits to volume at a fixed CPM, you commit the inventory, and the pipeline handles delivery, pacing and reporting.

Set up a programmatic guaranteed
Mechanics

How pg works.

Publisher sets a fair floor Deal terms price + volume Advertiser commits budget Guaranteed line goes live in days Floor $3.50 Clearing logged Net 30 payment
For publishers
  • Committed revenue you can forecast
  • Automated pacing and delivery management
  • Make-goods handled inside the deal
  • Same Net 30 settlement
For advertisers
  • Guaranteed delivery at a fixed rate
  • No manual trafficking
  • Unified reporting with the rest of the buy
The spec

PG, on the record.

AttributeValue
PricingFixed CPM
VolumeCommitted both ways
AccessOne advertiser, reserved inventory
PriorityHighest of the programmatic lines
PaperworkNone
Compare

Against the other lines.

Deal typePricingVolumePriority
Direct Negotiated, fixed or floor+premium Agreed between publisher and advertiser Sits above open auction
Preferred Fixed CPM, pre-negotiated None guaranteed, take-it-or-leave-it Above open, below guaranteed
PG ← Fixed CPM Committed both ways Highest of the programmatic lines
PMP Auction among invited buyers, floor set by you Whatever the auction clears Above open auction
RTB First-price auction, market clearing All eligible impressions The foundation layer
FAQ

PG, questioned.

Different tools: PG trades flexibility for certainty. PMP keeps the auction open with private terms.

We do: pacing adjustments and make-goods per the deal terms.

Run programmatic guaranteed on the wire. Start with a conversation.

Our partnerships team brokers and operates deal lines for publishers across the network. Terms in days, settled Net 30.

Talk to partnerships Advertiser view