Become a partner
Deal type

Real-Time Bidding, openly.

The open auction: every buyer, every impression, every millisecond.

Open real-time bidding is the engine under everything else: all buyers, all formats, all geographies, decided in under 120 milliseconds. It is the baseline every deal type is measured against.

Set up a real-time bidding
Mechanics

How rtb works.

Publisher sets a fair floor Deal terms price + volume Advertiser commits budget Guaranteed line goes live in days Floor $3.50 Clearing logged Net 30 payment
For publishers
  • Maximum demand competition for every impression
  • The true market price, always
  • Zero setup per buyer
  • The fallback layer that never sleeps
For advertisers
  • Unlimited scale across 1,500+ sites
  • Full targeting stack
  • Market-clearing prices in real time
The spec

RTB, on the record.

AttributeValue
PricingFirst-price auction, market clearing
VolumeAll eligible impressions
AccessEvery vetted buyer
PriorityThe foundation layer
PaperworkNone
Compare

Against the other lines.

Deal typePricingVolumePriority
Direct Negotiated, fixed or floor+premium Agreed between publisher and advertiser Sits above open auction
Preferred Fixed CPM, pre-negotiated None guaranteed, take-it-or-leave-it Above open, below guaranteed
PG Fixed CPM Committed both ways Highest of the programmatic lines
PMP Auction among invited buyers, floor set by you Whatever the auction clears Above open auction
RTB ← First-price auction, market clearing All eligible impressions The foundation layer
FAQ

RTB, questioned.

On WireAds, yes: every site is vetted before entry and re-scanned on a schedule.

They trade openness for certainty: guaranteed access or reserved volume commands a premium.

Run real-time bidding on the wire. Start with a conversation.

Our partnerships team brokers and operates deal lines for publishers across the network. Terms in days, settled Net 30.

Talk to partnerships Advertiser view