Become a partner
Guides

Programmatic, without the fog.

Programmatic advertising is software buying and selling impressions in real time. WireAds runs that auction for 1,500+ websites across five demand engines.

Watch it happen

One impression, in milliseconds.

REQUEST Bid requestimp, banner 728x90, US, floor $2.00 T+0 ms
BID Bid responseDSP A bids $4.10 T+48 ms
BID Bid responseDSP B bids $3.75 T+61 ms
BID Bid responseDSP C bids $4.44 T+87 ms
REQUEST Auction decisionHighest CPM serves, clearing price logged T+94 ms
The mechanics

What the machine does.

< 120 ms
decision time
5
demand engines
First
price auction
Net 30
settlement, always
Publisher side
  • Every impression contested by the whole market
  • Clearing prices visible in real time
  • One integration replaces five vendors
  • Net 30 settlement, every month
Advertiser side
  • 1,500+ vetted sites through one pipe
  • Transparent CPM pricing
  • Deal mechanics from open to guaranteed
FAQ

Programmatic, questioned.

Machines auction one impression at a time, and the highest bid serves, all within about 100 milliseconds.

The opposite: first price makes bids truthful, and the unified auction keeps every source competing on the same terms.

From 500K monthly pageviews, pooled demand means your impressions compete alongside the flagships.

Put your impressions in the machine.

From 500K monthly pageviews, the whole market competes for your inventory. The audit starts with your traffic profile.

Become a partner Publisher view