Become a partner
Publisher solution

Audience made your readers, re-reachable.

Let buyers reach your audience beyond your site, and get paid for it. Audience extension packages your visitor segments so vetted buyers can reach the same audience on other inventory. You earn from your audience data without touching a new product.

Audience Extension runs on the WireAds wire.

Incremental
revenue stream
Opt-in
segments only
GDPR
aligned guardrails
In the wire

Where audience extension sits.

T+0 MS

Request enters the wire

Your inventory fires audience extension signals into the unified auction.

T+60 MS

Audience Extension does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What audience extension looks like.

Your audience pseudonymized segments Vetted buyers reach them elsewhere Opt-in You earn a revenue share on every extension campaign. Segments are pseudonymized and never expose individuals.
Effort split

Who does what.

WireAds does

  • Segment creation
  • Buyer matching
  • Compliance guardrails
  • Revenue reporting

You do

  • Opt in, set exclusions
Commercials

The terms, as always.

CPM-based

Every audience extension impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from audience extension settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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30PAY
FAQ

Audience Extension, questioned.

No. Segments are pseudonymized cohorts, never personal profiles, and every segment is opt-in.

Yes, you control which audiences are eligible at any time.

Wire in audience extension. Keep publishing.

Send your properties and traffic profile. The audience extension proposal lands within two business days.