Become a partner
Publisher solution

Header made every SSP at once.

All demand sources polled in parallel, before a single creative is chosen. Our managed header bidding wrapper asks every connected SSP for a price at the same moment, then hands all responses to the unified auction. No line, no favoritism, no money left on the table.

Header Bidding runs on the WireAds wire.

+15-35%
typical CPM lift (indicative)
< 120 ms
added latency
100%
demand parity
In the wire

Where header bidding sits.

T+0 MS

Request enters the wire

Your inventory fires header bidding signals into the unified auction.

T+60 MS

Header Bidding does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What header bidding looks like.

SSP One 112 ms SSP Two 154 ms SSP Three 198 ms SSP Four 291 ms SSP Five 340 ms (timeout risk)

Managed timeouts keep slow bidders from costing you revenue. Illustrative latencies.

Effort split

Who does what.

WireAds does

  • Wrapper setup and hosting
  • Timeout and bucket tuning
  • Partner selection and management
  • Latency monitoring

You do

  • Place one script tag
  • Approve placement map
  • Watch revenue climb
Commercials

The terms, as always.

CPM-based

Every header bidding impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from header bidding settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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30PAY
FAQ

Header Bidding, questioned.

No. The wrapper is fully managed: we host, configure and tune it. You place one tag.

A vetted set chosen for your verticals and geographies, reviewed quarterly.

No, it works alongside GAM MCM as part of the unified auction.

Wire in header bidding. Keep publishing.

Send your properties and traffic profile. The header bidding proposal lands within two business days.