Become a partner
Publisher solution

Private made invitation-only pricing.

PMP deals: premium buyers, private terms, public results. Private marketplace deals let selected buyers access your inventory on negotiated terms before the open auction. We package your inventory, pitch it to buyers and manage the deal IDs.

Private Marketplace runs on the WireAds wire.

+20-50%
CPM vs open auction (indicative)
Invitation
only demand
Full
reporting transparency
In the wire

Where private marketplace sits.

T+0 MS

Request enters the wire

Your inventory fires private marketplace signals into the unified auction.

T+60 MS

Private Marketplace does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What private marketplace looks like.

Publisher sets a fair floor Deal terms price + volume Advertiser commits budget Guaranteed line goes live in days Floor $3.50 Clearing logged Net 30 payment
Effort split

Who does what.

WireAds does

  • Deal packaging and pitching
  • Deal ID operations
  • Negotiation support
  • Performance reporting

You do

  • Approve buyers and terms
Commercials

The terms, as always.

CPM-based

Every private marketplace impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from private marketplace settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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30PAY
FAQ

Private Marketplace, questioned.

No, they layer on top with a floor above open clearing prices.

DSP traders and direct advertisers already buying in your verticals.

Wire in private marketplace. Keep publishing.

Send your properties and traffic profile. The private marketplace proposal lands within two business days.