Become a partner
Publisher solution

Programmatic made fixed volume, fixed price.

Automated guaranteed lines: the price certainty of direct with the ease of programmatic. Programmatic guaranteed locks a buyer to a volume and a price, executed through the programmatic pipeline. No insertion-order paperwork, no reconciliation drama.

Programmatic Guaranteed runs on the WireAds wire.

Fixed
price and volume
0
paper insertion orders
Net 30
standard settlement
In the wire

Where programmatic guaranteed sits.

T+0 MS

Request enters the wire

Your inventory fires programmatic guaranteed signals into the unified auction.

T+60 MS

Programmatic Guaranteed does its work

All demand sources compete; the strongest price wins the impression.

DAY 30

Settlement

Consolidated revenue lands in your account on Net 30 terms.

Deep dive

What programmatic guaranteed looks like.

Publisher sets a fair floor Deal terms price + volume Advertiser commits budget Guaranteed line goes live in days Floor $3.50 Clearing logged Net 30 payment
Effort split

Who does what.

WireAds does

  • Deal negotiation support
  • Pacing setup
  • Under-delivery management

You do

  • Reserve inventory as agreed
Commercials

The terms, as always.

CPM-based

Every programmatic guaranteed impression is priced at auction clearing rates, visible in your dashboard.

Net 30

Revenue from programmatic guaranteed settles on the same monthly wire as everything else.

Payment cycleDay 01 - 30
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FAQ

Programmatic Guaranteed, questioned.

PMP is an open auction with private terms; guaranteed fixes both price and volume.

Make-goods or credits per the deal terms, which we manage for you.

Wire in programmatic guaranteed. Keep publishing.

Send your properties and traffic profile. The programmatic guaranteed proposal lands within two business days.