Small, free, client-side tools. Nothing is stored, nothing is tracked; the numbers are indicative market ranges.
Revenue from impressions and CPM, or effective CPM from spend.
Open tool →The calculator with a human behind it: modeled CPMs for your actual placements.
Request audit →Every calculation settles on Net 30 terms. That part never changes.
Payment terms →Figures are indicative and exclude format and geo differences. The audit models your real mix.
| Format | Indicative CPM band | Basis |
|---|---|---|
| Popup | $1.50-4.80 | CPM |
| Native Content | $12.00-30.00 | CPM |
| Outstream Video | $8.50-18.00 | CPM |
| Instream Video | $10.00-24.00 | CPM |
| Video Banner | $6.00-14.00 | CPM |
| Inread | $7.50-16.00 | CPM |
| Masthead | $15.00-40.00 | CPM |
| Site Skin | $20.00-50.00 | CPM |
| Background Ads | $10.00-25.00 | CPM |
| CTV Ads | $20.00-45.00 | CPM |
Indicative network ranges. See each format page for detail.
Send your traffic profile and get CPMs modeled per placement, per geo, in two business days.
